Two years after its founding, "Zebra English" achieved category email list a monthly revenue of over 100 million yuan, what growth path has it taken? The author of this paper analyzes and discusses Zebra English's operating methods from three aspects: channel operation, curriculum design and Internet thinking. I hope the content of this article has inspired you. "Zebra English" is a children's enlightenment English learning product under Yuanfudao Company. It category email list was founded in September 2017.
English courses for children aged 2-8 from L0-L6. "AI teacher" is a category email list barrier that distinguishes Zebra from similar enlightenment English products. It adopts the model of "AI teacher + real teaching assistant" to help children learn English and let parents see: "English lessons that children actively want to learn". In just two years, “Zebra English” has achieved a category email list monthly revenue of more than 100 million yuan from its establishment to the second half of 2019,
And the renewal rate is as high as 56%. Breakthrough category email list has become a dark horse in the field of enlightenment English. From the rapid growth of "Zebra English" and the realization of revenue of over 100 million yuan: "Zebra English" boldly tried the Internet model to build its own private domain traffic, and the upgrade of customer acquisition, communication design and category email list content teaching services has always revolved around - user's lifetime value. 1.