One of the best purchases I ever made was signing up for Spotify Premium in college. I even remember when it happened, in March 2014. I had just signed a job offer for after graduation and Spotify released premium rates for students. It was beautifully Photo Background Removing fortuitous and we have been in a committed, monthly relationship ever since. In fact, now I pay for a family plan and have hooked up all my family members (and maybe some roommates). how to sell pizza to ian students Moral of the story: if you sell to college students early, they can become your most loyal customers. Look at Apple! The shiny fruit company consistently offers student discounts, creating lifelong Mac users. If you're not completely convinced that college students are a valuable market, here are Photo Background Removing some stats before we dive in... Why market to students? College students are a huge demographic group in the United States, consisting mostly of 18 to 24 year olds.
Although it's probably already living in your mind, Gen Z is the native generation of tech. They are constantly online (especially during quarantine), consuming Photo Background Removing content, shopping, and interacting with their peers. And they're smarter than previous generations when it comes to advertising: nearly 70% of Gen Zers use ad blockers . But don't despair; if you talk to these students, 94% said an exclusive offer would cause them to buy more frequently from a brand. Here are our top tips for reaching students through the power of marketing. 10 effective ways to market to college students 1. Leverage trials and samples Let's just talk about the elephant in the room: middle Photo Background Removing schoolers love free stuff. I can't tell you how many events I attended in college because they offered free food. What better way to attract loyal, long-term customers than to offer your product for free?
If you're a foodservice on Seamless, GrubHub, or DoorDash, you can offer a discount for new customers; once they taste they will come back for more. how to market to students grubhub 2. Offer targeted discounts Much like personalized ads, discounts specific to your Photo Background Removing audience are a great way to engage them. Everyone wants to think their school is the best – what better way to reinforce that than to advertise “For a limited time, Villanova students are getting free fries with every cheeseburger.” If you want an easier, more direct way to get your feet in the door (or order online), offer discounts if a student provides their student ID at the time of purchase. You can often get these types of offers listed in a coupon catalog distributed through student unions or in moving Photo Background Removing day packages. Free advertising for all! how to market to mac students 3. Write smart copy Have you recently spent time with students? If you haven't, you're missing out. I really learn new words every time I'm with young people.t goes on and on.